History in the Making

Back in 1984

Through innovative, pioneering, creativity, Alizé was born in the early 1980’s, just outside the Cognac region in the South West of France.

The creation of two brothers-in-law, Jean Paul Lafragette and Marie-Claude Légier. Together they pioneered French distilling and created an innovative product, Alizé Passion

That through ingenious distilling and careful processing allowed the perfect homogeneity between Cognac and natural fruits without any pulp residues.

The Story of Success

Alizé took the U.S. by storm in the early 90’s capturing the attention and imagination of the rising Hip-Hop movement, when Tupac famously dedicated a song to the brand called “Thug Passion”

Thanks to the likes of Biggie Smalls, Jay Z, Dr. Dre, Alizé remains as one of the most name-dropped spirits in rap history to date. Not only did these trendsetters include Alizé in their lyrics, they adopted it in their lifestyle.